Red Bull Music Portfolio Challenge @
Karajan Hackathon March 2018
TASK
Create a decentralised platform for the registration and distribution of content (in our case: music) that certifies the authorship and license of any digital creation.
The platform should be able to create unique signatures for every piece of content and verify rights and transactions with three basic functions:

  • register content metadata,
  • issue smart contracts
  • and use of a cryptocurrency.
PRIZES
Prizes will be announced here as we approach the event. Stay tuned!
EXAMPLE
Nick is spending the weekend with snowboarding. On Sunday evening, he watches the footage he filmed with his GoPro camera and cuts the best scenes to a short video. Nick knows that he can't use his Spotify playlists as a soundtrack for his video, due to copyright legislation. But he knows that the "Music Hackathon App" provides great stuff of licensable music!

Quickly he finds the right track he wants to use as a soundtrack for his video. All he needs to do is to purchase a license for 1.99 USD, download the track and synchronize it with his video. As a result, he can upload the video on Youtube, and by entering a specific code (e.g. RADKey) the Youtube Content ID detects that Nick legally licensed the music – the video goes online without any problems.

What happens in the background?

The "Music Hackathon App" knows the metadata of the audio track Nick had selected. The track was composed by composers John Doe and Jason Doe, and published by JJ Doe Publishing. The track was released by the music label JJ Awesome Records, and recorded by the artist Joseph Toe. Enabling Nick to legally use the music track in his video, in total the whole chain of artist, composers, respectively their label and their publisher need to permit the usage and agree on the terms. To make that fully automated, all parties pre-cleared the track for "non-commercial synchronisation use, online, worldwide, in perpetuity" via a verified smart contract in the "Hackathon Music App".
Optional: the transaction of the payment process of the synch license is handled via a crypto-currency.
TASK OVERVIEW
CONCEPT TASK (LVL 1)
Task 1.1: Create a concept for a decentralized platform for the registration and distribution of music that certifies the authorship and license of any digital creation
  • Goal: Enable easy access and distribution of music
  • Scenario: Nick is spending the weekend snowboarding. After a great session, he watches his footage from his GoPro camera and edits the best scenes to a short video. Nick knows that he needs music, so his footage will become a masterpiece. But if he uses songs from Spotify or YouTube he will most likely run into legal issues with music copyright law. The answer is the "Music Hackathon App". It provides easy access to music with all formalities managed.
CONCEPT OR ACHIEVABLE TASKS (LVL 2)
Task 2.1: Create unique signatures for every piece of music
  • Goal: Verify rights and uniqueness for every piece of music, e.g. via the open-source protocol for uniform identification of music rights holders and creators provided by http://open-music.org/ (Berklee/MIT Media Lab)
  • Scenario: For a variety of music there are multiple versions available. Music producer Mark wants to distinguish between them, but the metadata he has available is insufficient to do so

Task 2.2: Create unique signatures for transactions
  • Goal: Verify transactions for every piece of music
  • Nick selected a music track and purchased a synchronisation license. The complete transaction is fully documented and all involved parties are notified.

Task 2.3: Create unique signatures for involved entities
  • Goal: Verify identities
  • Scenario:
    • Nick registers his personal data and credentials at the "Music Hackathon App".
    • Music industry players like labels, publishers etc. deliver and verify their legal entities data.
ACHIEVABLE TASKS (LVL 3)
Task 3.1: Register music metadata
  • Goal: Verify and link metadata to music
  • Fictive scenario: Composers John and Jason Doe managed to upload their newly created piece of music. After getting their unique signature for the music, they need to verify the metadata (for example, track title, recording artist, composer, producer, label, publisher, ISRC, …).

Task 3.2: Issue smart contracts
  • Goal: Verify transactions with regards to ownership
  • Fictive scenario:
    • The track was composed by composers John Doe and Jason Doe, and published by JJ Doe Publishing. The track was released by the music label JJ Awesome Records, and recorded by the artist Joseph Toe. Enabling Nick to legally use the music track in his video, in total the whole chain of artist, composers, respectively their label and their publisher need to permit the usage and agree on the terms. To make that fully automated, all parties pre-cleared the track for "non-commercial synchronisation use, online, worldwide, in perpetuity" via a verified smart contract in the "Music Hackathon App". That means that as soon as a new track is uploaded in the system, all parties receive a notification to
      • Verify their share and metadata
      • Approve the deal terms, e.g. accept the price tag of 1,99 EUR per end-consumer license
      • Or decline the suggested terms and submit a counter-off
  • Only fully approved tracks go publicly online.
  • When Nick purchases the music, he receives a license contract that allows him to use the music track for his video.

Task 3.3: Develop a payment system
  • Goal: Usage of cryptocurrency as well as FIAT
  • Fictive scenario: The transaction of the payment process of the synch license Nick purchased is handled via a crypto-currency.
PRESS CONTACT
Matthias Röder
Phone: +43 676 46 77 111
E-mail: matthias.roeder@karajan.org
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